The battle between Amazon Echo and Google Home is finally heating up. Amazon Echo users have long been able to purchase products using the smart speaker. And now Google Home users have the same experience thanks to Google Assistant and Google Express.

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Now you can buy things from different retailers using Google Home. Starting today (February 16, 2017), you can shop for every day just by talking to your Google Home speaker. And all you have to do to get started is say, «Ok Google, how do I shop?» Google Assistant will guide you through the tutorial.

Participating Google Express Stores

Before you can start shopping with Google Home, you need to set up a payment method and update your shipping address. You will then be able to order any item available in participating Google Express Stores. These include Costco, Whole Foods, Walgreens, and Bed Bath & Beyond.

Buying through Google Express usually means paying a membership fee ($95 per year) or shipping fees starting at $4.99. However, to encourage people to use the service, Google is waiving these fees and charges on all purchases made between now and April 30, 2017.

There is a huge range of products available through Google Express. However, which retail stores you have access to and how long it takes to receive your products will depend on your location. In any case, you will be able to purchase any available product ranging from $4 to $100.

In a blog post announcing this new feature, Google states that this is «just the start of being able to shop with Google Assistant» before promising to «continue to add new features and shop for other apps and services» over the coming time. months.

Tougher Competition for Amazon Echo

It’s fair to say that Google Express can’t compete with Amazon on any level. After all, while Amazon is primarily an online retailer, Google is forced to partner with established retailers. However, this feature adds another line to the Google Home nod, providing tougher competition for the Amazon Echo.

Do you have a Google Home speaker? If yes, what are you using it for? Can you see yourself with Google Express? Or is it not available in your area? How do you feel about Google Home in general? Are you happy with your purchase? Please let us know in the comments below!

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