This weekend, Lollapalooza will be celebrating the 25th anniversary of the popular music festival by joining the VR trend with some help from Samsung. This includes giving festival goers the opportunity to purchase a Samsung Gear 360 camera.
Samsung will sell a limited number of Gear 360 cameras on Lollapalooza for $349.99. It’s not known exactly how many cameras will be available, but we’re guessing «limited» means just that. Samsung has yet to provide any information on when the camera will be available to the general public.
Here’s what else the company has in mind for sponsoring the festival, which will take place in Chicago from July 28-31:
VR-Palooza — This year, Samsung is introducing VR-Palooza, an interactive and engaging virtual reality experience where festival goers can stream music performances from the Samsung stage using the Oculus-powered Samsung Gear VR and participate in an all-new 360-degree virtual reality experience. experiences including 4D VR surfing, skateboarding and hot air balloon rides.
Galaxy Lounge — The Galaxy Lounge next to the Samsung Stage will be the ultimate VIP experience for Galaxy owners, with a series of surprise performances, pop-up performances and encounters with Samsung’s latest technology at the heart of the experience.
Samsung Pay Vending Machines — Located in VR-Palooza, the Samsung Pay Vending Machine will reward Samsung Pay users with the opportunity to win upgrades and perks for their festival experience, including festival equipment, Samsung products, and more. Samsung Pay is the most widely used mobile payment system to help customers cut down on their wallets.
Lollapalooza in New York. For fans outside of Chicago, the Samsung 837 will host an immersive New York experience with a special performance on Thursday, July 28 with Years & Years, a band also performing at the festival. The evening will focus on Chicago food, exclusive VR content focusing on Lollapalooza’s 25-year history, and live streams from the Samsung stage at Lollapalooza in VR.