A factory reset erases the router’s user settings and returns it to a new state. This is an important step in network troubleshooting. The factory settings are relatively simple, but each router is slightly different.
What is a factory reset and when should I do it?
A reboot is not the same as a reboot, which people sometimes erroneously refer to as a «reboot». Just like a PC, rebooting turns off your router and starts it up again. This is a good troubleshooting step if your router is acting weird.
A factory reset, on the other hand, wipes all your data from the router. This includes any passwords, Wi-Fi network details (such as your network name (SSID) and password), and any other settings you have changed.
Basically, it’s like you just purchased a router from the factory, hence the name. And that’s the whole point. If your router is acting weird and rebooting didn’t help — or you think it might have router malware — a factory reset might fix the problem. But there’s no going back, so this shouldn’t be your first troubleshooting step. At the very least, try restarting your computer first. It may also be a good idea to update your router’s firmware and see if that fixes the problem.
Factory reset is a good idea if you’re selling or recycling your router. That way, anyone who gets your router next can start fresh without seeing any of your personal information (such as your Wi-Fi passphrase).
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How to reset your router with a button

Warning : as we explained above, this will remove all custom settings from your router, including its Wi-Fi passphrase! You will need to set it up again.
Almost every router uses a different admin interface, but that’s okay; You might be able to bypass this completely. First, take a close look at the router — most have a reset button on the back or bottom. You may need an unrolled paperclip to push it down.
On many routers, if you hold down the button for 10 seconds, it will reset the router. If that doesn’t work, try the 30-30-30 method: