Twitter hugged Apple TV by providing a free app that allows you to watch a rapidly growing collection of live events including all the latest NFL events. Its transformation into a live event feed is made even more fun because it not only shows you what’s going on, but it lets you read people’s reactions to what’s going on in real time, offering a selection of tweets from around the planet.

Twitter TV

Twitter’s plan to become a broadcaster was first noted by The New York Times, which first reported it. Now that it’s available, the Twitter app has ushered in a new era of socially connected TV.

» Twitter has always been a great addition to television, and now fans can enjoy even more premium videos» ,» said Anthony Noto, chief financial officer of Twitter.

The company enters into many different content deals. When it started, it began offering NFL football games on Thursdays through the Apple TV app. This is great, as it means you can access all the action without having to pay for a TV subscription (or even through a Twitter account).

Expect more

Twitter has entered into similar agreements with Wimbledon, MLB, the NBA and the NHL, suggesting it hopes to become the leading international broadcaster of sports and sports response across multiple digital platforms. Additional content comes from Pac 12 Networks, Campus Insiders, Cheddar and Bloomberg News. User-generated Periscope videos round out the mix.

Most recently, the company broadcast the President’s inauguration and plans to feature a window at other high-profile live events in the future, including the Billboard Music Awards and the American Music Awards.

The company also creates original content in the form of exclusive interviews with celebrities attending these live events and wants users to answer some of the questions it asks, Variety claims.

Twitter is trying to carve out a space for itself in the future of socially connected cord-cutting on TV. His attempt means that around 313 million monthly active Twitter users can expect a lot more from the service. The company increased the video limit for posts from its users to 140 seconds, up from the previous 30-second limit in June 2016.

Application usage

Using Twitter’s Apple TV app is easy — you just launch it: there’s no paywall and no sign-in required. Clear and precise, the events are clear, detailed and pleasant to watch. Providing expert analysis and additional video streams also adds to the experience.

While they’re top stories, games aren’t the only things offered through the app, you’ll also find a selection of what’s happening on Twitter today, along with the day’s best periscopes, each in its own section. Select one and you’ll either see action or be presented with some of the best scrolling tweets.

Timeline Integrations takes a little getting used to when watching games.

It takes up about a third of the TV screen and provides a collection of people’s reactions while playing that can be a bit distracting but quite attractive.

On-screen Twitter integration is a bit limited, as you can’t «like», post, or respond to tweets you see on-screen while playing, although you can use mobile Twitter on your iPhone.

A tempting way to watch TV

The feeling of being connected to other people while watching important events is very enticing, and the app should bring in a lot of new Twitter users as well as some fun for Apple TV owners.

It is far from the only sports application you will find for Apple TV but Twitter provides a unique twist that should capitalize on the social nature of sports consumers, with a selection of additional content that should help make Apple TV a much more social tool.

It would be great if the company continued to improve the interface — the ability to search tweets or even filter out some of the comments and categories would be useful.

The app is also available for Amazon Fire TV and Microsoft Xbox One, it will also allow you to explore curated content from Periscope. With an estimated 79 percent of Twitter users outside of the US, it’s no surprise that the app is available internationally on the iOS App Store.

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