Smartphones are powerful tools. able to keep in touch with the world, manage home gadgets which to manage which to manage and much more. Unfortunately, your phone has few features without carrier support.
Major phone carriers like Verizon and AT&T are constantly hated by users, and it’s not hard to see why. Carriers make smartphones much worse adding viruses, throttling your data, and all sorts of other nonsense.
Verizon recently announced their plans to introduce a new form of annoyance on their Android phones. Let’s take a look at this «proprietary software» and what it means for Android users.
What is branded equipment?
If you know about Android phones (or Windows computers), you must have heard about the virus. A colloquial name for any unwanted software, Android viruses usually refer to pre-installed apps that the user doesn’t want but can’t uninstall. This is common with manufacturers like Samsung and HTC, but also with carriers like Sprint or AT&T. Clean Google Nexus Phones by Google (as well as the new Pixel) generally do not suffer from virus problems.
Bloatware apps are generally either useless, such as the stock Samsung apps that duplicate Android’s built-in features. or annoying, such as apps full of ads or other low quality junk.

Brandware, on the other hand, refers to an application specifically designed to promote a company. Using proprietary software, Verizon plans to load apps from companies such as Burger King, Coca-Cola and Taco Bell onto its new phone. Of course, companies will pay Verizon a fee to include their apps in phones, allowing the carrier even more money.
While similar fast food apps are quite useful it’s annoying to have them installed for you on a new device.
Installing Bloatware
The reason viruses are such a pain is because manufacturers install them on the device’s system partition. This space is reserved for system apps like Google Keyboard. keyboard App and Phone, so the user won’t be able to uninstall them until you root your device If you have malware on your system partition, the best you can hope for is to disable it.
Google has responded to this trend by creating a new section for vendors of new versions of Android. This allows vendors to pre-install branded apps or download them from Google Play when the device is set up in a separate section. However, this new space allows the user to remove apps they don’t want. While we wish that viruses didn’t exist at all, this is the best solution because it at least gives the user some control.
For proprietary software, this can also mean a waste of time for brands. If the McDonald’s app is installed on your new phone and you don’t want it, you will delete it. This means that McDonald’s wasted the money it paid Verizon to put this app on your phone. However, it also increases the number of app downloads on Google Play. making it more popular than it is.