Amazon is removing lock screen ads from its exclusive Prime phones. The update will remove ads from mobile phones that are already freely available, while all new devices sold will be ad-free on the lock screen from day one. Unfortunately, this means that the price of Prime-exclusive phones could go up.

In 2016, Amazon launched the Prime Exclusive Phones program. This allowed Prime subscribers to subscribe to to buy selected Android phones at a discounted price in exchange for installing Amazon apps on devices and displaying ads on the lock screen. However, the latter is now coming to an end.

Top Exclusive Amazon Phones

Amazon launched a Prime Exclusive Phones program with two phones; Motorola Moto G and BLU R1 HD. However, it has since expanded to include many more mobile phones, and the current lineup includes phones from Nokia, LG, and others. All of which are available at a discount.

So far, all phones sold through this program have been filled with lock screen ads and pre-installed Amazon apps. However, as long as Amazon apps — like Prime Video and Prime Music — remain, lock-screen ads disappear from both new and old phones.

Amazon explained its reasoning in a statement, saying, “As smartphone technology advances, we also want to expand the capabilities of Prime Exclusive Phone so that customers can easily use features such as mobile phone unlock technologies such as face recognition and fingerprint sensors, as well as as well as the ability to personalize the device’s lock screen with photos or wallpapers.»

The company insists it will continue to offer a list discount on mobile phones sold under its Prime Exclusive Phones program, but the price of the current range will increase by $20 to make up for the loss of ads on lock screens. Which is understandable.

People really hate seeing ads

This seems like an extremely reasonable solution. There may be some truth to Amazon’s insistence that this is done so that customers can take advantage of new technologies. However, we suspect that Amazon has discovered that people simply don’t want to watch ads. to save a few extra dollars.

Have you bought one of the best Amazon exclusive phones? If so, do you find ads on the lock screen annoying? Or a price worth paying? What do you think of Amazon’s decision to remove ads from the lock screen? Please let us know in the comments below!

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